9shines Label
Redefining Comfort, Care & Confidence in Women’s Nightwear
9shines Label is an Indian women’s clothing brand specialising in premium nightwear, loungewear, and maternity wear, designed to combine comfort, functionality, and modern style.
Headquartered in Bengaluru, Karnataka, the brand has built a strong reputation for inclusive sizing, thoughtful design, and fabric-focused craftsmanship, serving women across India and internationally.
Inspired by the transformative nine-month journey of motherhood, 9shines Label creates garments that support women not only during pregnancy but through every stage of life — from everyday comfort to postpartum care and relaxed home living.
Brand Philosophy & Purpose
The name 9shines symbolises the nine months of pregnancy, a time of change, strength, and renewal.
At its core, the brand exists to enhance comfort, dignity, and confidence for women — particularly expectant and new mothers — while respecting the timeless wisdom of traditional Indian nightwear.
By blending modern innovation with classic silhouettes, 9shines Label has revived the functional beauty of nighties and elevated them into stylish, contemporary essentials.
Product Portfolio
9shines Label offers a wide and carefully curated range of women’s comfortwear, crafted for year-round use and diverse lifestyle needs.
🌙 Nighties & Nightgowns
The brand’s signature collection includes:
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Full-length and midi nightdresses
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Embroidered and pleated designs
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Multiple neck styles and silhouettes
Available in fabrics such as pure cotton, hosiery cotton, rayon, alpine, viscose, satin, and cotton blends, these nighties are designed for breathability, softness, and freedom of movement.
🤱 Maternity & Feeding Wear
A core strength of the brand, this collection features:
These garments balance practical functionality with graceful design, making them suitable for extended daily use.
🏡 Loungewear & Bottom Wear
For relaxed home dressing, 9shines Label offers:
Each piece is designed for ease, durability, and all-day comfort.
🌸 Inclusive & Plus-Size Wear
The brand is committed to inclusivity, offering sizes from M to 3XL and beyond, ensuring flattering fits for women of all body types.
Fabric & Design Approach
Comfort is central to every 9shines Label garment.
The brand prioritises:
While customer feedback is largely positive for softness, fit, and value, the brand remains transparent about fabric blends and continues to refine stitching quality and material clarity based on user feedback.
Founder’s Journey
Krutika Bhupta – Founder, 9shines Label
Founded in 2017, 9shines Label is the brainchild of Krutika Bhupta, a young entrepreneur from Hyderabad who transitioned from a corporate career into business ownership at the age of 26.
Identifying a gap in comfortable yet stylish maternity nightwear, she built the brand with a clear focus on women-centric design, inclusivity, and everyday usability.
Now based in Bengaluru, Krutika balances entrepreneurship with motherhood, shaping the brand with lived experience, empathy, and innovation.
Market Presence & Availability
9shines Label products are available through:
The brand also ships worldwide, serving a growing international customer base.
Customer Experience
Customers commonly appreciate:
The brand continues to improve quality controls and fabric transparency, reinforcing trust and long-term customer relationships.
Business Information
📍 Registered Address / Store Location
House of KB
Building No. 551, 16th Main, 15th Cross Road,
Sector 4, HSR Layout, Bengaluru – 560102, Karnataka, India
📞 Contact: +91 74836 52730
✉️ Email: support@9shineslabel.com
🌐 Website: https://www.9shineslabel.com
GSTIN: 29BAOPB0131L1ZS
Vision & Mission
Vision
To make 9shines Label a globally loved nightwear brand, spreading comfort, elegance, and confidence to women worldwide.
Mission
To become India’s most trusted nightwear brand, driven by customer satisfaction, inclusive design, and consistent quality.
Conclusion
9shines Label is more than a nightwear brand — it is a comfort-driven lifestyle label designed around the real needs of women.
By focusing on wearability, inclusivity, and thoughtful maternity design, the brand has carved a strong niche in India’s growing women’s comfortwear segment.
