Aarfa Creations – Women’s Ethnic Wear Manufacturer & Fashion Brand, Delhi
Aarfa Creations is a well-known women’s ethnic wear brand based in Adarsh Nagar, Delhi, widely recognized for its extensive range of kurtis, suits, lehengas, sarees, and Indo-Western outfits. Founded in December 2016, the brand started as a small online-focused venture and has since grown into a trusted retail and wholesale fashion destination, serving customers across India and abroad.
What truly sets Aarfa Creations apart is its strong manufacturer-to-customer model, allowing the brand to offer trendy designs at competitive prices while maintaining fabric quality and fast-moving collections aligned with market demand.
Brand Story & Growth Journey
Aarfa Creations began its journey in 2016 with a focus on resellers and online buyers, using platforms like Facebook Live and Instagram to showcase collections in real time. This interactive selling approach helped the brand rapidly build trust and a loyal customer base.
Over the years, Aarfa Creations expanded from a single outlet into a multi-location brand in Delhi, introducing franchise and designer-focused stores to cater to different customer segments—from everyday ethnic wear to premium wedding collections.
Business Overview
Brand Name: Aarfa Creations
Founded: December 2016
Nature of Business: Manufacturer, Wholesaler & Retailer
Industry: Women’s Ethnic & Indo-Western Fashion
Operational Model: Online + Offline (Omnichannel)
Ownership & Management Transparency
Owners / Partners:
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Anshul Gupta – Manages brand identity, online sales, and social media presence
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Varun Gupta – Handles wholesale operations, bulk orders, and store management
The brand is often represented as “Aarfa Creations by Anshul Varun” across platforms.
Store Locations (Delhi)
1️⃣ Main Branch – Adarsh Nagar
📍 A-316, Shiv Mandir Wali Gali, Majlis Park, Adarsh Nagar, Delhi – 110033
🕒 Mon–Sat: 11:00 AM – 7:00 PM | Sun: 12:00 PM – 8:00 PM
📞 +91 92666 44485
2️⃣ Rohini Franchise
📍 Shop No. 165, Pocket D-12, Sector 7, Rohini, Delhi
📞 +91 85868 34705 | +91 99994 42601
3️⃣ Rajouri Garden Designer Store
📍 Rajouri Garden, Delhi
🗓️ Opened: June 2024
🎯 Focus: Premium fashion & wedding collections
➡️ Total Physical Stores: 3 (all in Delhi)
Products Offered
Aarfa Creations specializes in women’s ethnic and fusion wear, suitable for daily wear, festive occasions, parties, and weddings.
Key Product Categories
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Kurtis: Rayon, cotton, daily wear & fancy kurtis
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Suits & Sets: Anarkali suits, sharara suits, Pakistani suits, 3-piece sets
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Lehengas: Banarasi lehengas, fishcut lehengas, crop-top skirt sets
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Sarees & Gowns: Designer sarees, drape sarees, pure georgette gowns
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Indo-Western Wear: Co-ord sets, shrugs, fusion dresses
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Blouses & Specialty Items: Hand-worked blouses, Banarasi silk sets
Fabrics Used
Rayon, cotton, pure georgette, Banarasi silk, velvet, tissue fabric
Online Shopping & Delivery
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🌐 Website: aarfacreations.com
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📦 Free & trackable delivery (India & selected international locations)
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💬 WhatsApp Ordering: +91 90651 25000
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🛍️ Shopify-powered online store
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📱 Heavy use of Instagram & Facebook Live selling
Reputation & Customer Feedback
⭐ Google Rating: ~3.4–3.5 (based on customer reviews)
👍 Positive Feedback:
⚠️ Occasional Concerns:
The brand continues to evolve its processes based on customer feedback.
Why Aarfa Creations Stands Out
✔ Direct manufacturer pricing
✔ Rapidly updated designs as per market trends
✔ Strong social-media-driven sales model
✔ Multiple physical stores + online presence
✔ Trusted since 2016 with pan-India reach
