Chaand Tara
Curated South Asian Designer Wear with Timeless Elegance
Chaand Tara is an online-first luxury fashion curator based in the Chandigarh region (Sahibzada Ajit Singh Nagar), specialising in South Asian designer wear and accessories. Founded in 2023, the brand brings together elegant, contemporary ethnic styles with authentic Pakistani designer labels—offering refined looks for everyday wear, festivities, and wedding edits.
About the Brand
Chaand Tara was created to serve customers seeking graceful, wearable ethnic fashion with assured authenticity. Operating as a D2C (direct-to-consumer) platform, the brand curates ready-to-wear and unstitched collections for women, men, and children, balancing tradition with modern silhouettes. Its edit spans casual to festive wardrobes, with select premium pieces for bridal and wedding occasions.
Founder & Vision
Founded by Iqra F Chaudhry, Chaand Tara reflects a curator-led approach—prioritising original designer sourcing, quality control, and versatile styling. The brand occasionally complements its online presence with pop-up exhibitions in Chandigarh, offering customers a tactile experience with curated collections.
Products & Collections
Chaand Tara’s portfolio includes:
Designer Apparel
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Pakistani Designer Suits (100% Original): From leading labels such as Maria B, Sana Safinaz, and Zara Shahjahan
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Ready-to-Wear & Unstitched Fabrics: For women, men, and kids
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Occasion Edits: Ghararas, shararas, festive sets
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Seasonal Collections: Summer and winter wardrobes
Accessories
Price Positioning: Ranges from accessible accessories to premium wedding edits (approx. USD $50–$400+).
Shopping, Shipping & Policies
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Primary Channel: Official website (online-first)
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Shipping: Pan-India delivery
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COD: Available for orders under ₹6,500
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Returns/Exchanges: 7-day hassle-free policy (conditions apply)
Brand Positioning & Audience
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Segment: Affordable to luxury-curated designer fashion
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Audience: Women seeking elegant everyday wear, festive buyers, and wedding shoppers
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Style Identity: Clean lines, refined palettes, wearable elegance over heavy couture
Contact & Online Presence
🌐 Website: https://chaandtara.in
✉️ Email: info.chaandtara@gmail.com
📱 Social: Active on Instagram and Facebook (@chaandtara)
📍 Base: Chandigarh / SAS Nagar, India
📦 Business Type: D2C fashion brand with periodic pop-ups
