Endless Affair
Timeless Womenswear for the Modern Romantic
About the Brand
Endless Affair is a contemporary Indian women’s fashion brand founded in 2024, created for the modern romantic—the woman who dresses not just for the day, but for the mood, the moment, and the memories she’s making. Based in Bengaluru, the brand designs clothing that feels offering pieces that are timeless yet playful, elegant yet effortless.
Built on the philosophy of slow fashion, Endless Affair moves away from fleeting trends to create thoughtfully designed wardrobe staples—pieces that stay relevant season after season and grow with the wearer.
“If you believe in getting dressed like it’s an act of love, you’re one of us.”
The Story Behind the Stitch
Endless Affair was born to fill a gap in the market for emotion-led, enduring clothing. Each design is created with intention—crafted to feel personal, wearable, and lasting. Rather than chasing trends, the brand focuses on silhouettes, fabrics, and details that stand the test of time.
Every piece is ethically made and produced in small batches, ensuring quality, reduced waste, and attention to detail. The goal is simple: to create clothes that will love you back—forever.
Founder & Vision
👩💼 Shipra Vinay – Founder & Brand Builder
Shipra brings a unique blend of strategy, creativity, and cultural sensitivity to Endless Affair. With a background spanning venture capital, finance, brand management, and marketing, she has lived and worked across New York, Milan, London, and Southeast Asia.
Her professional journey includes:
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Economic Consultant at KPMG, New York
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Brand & marketing roles in Milan
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Leading the Techstars Accelerator, Southeast Asia
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Founding a wellness startup in London
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Teaching with UNICEF India and contributing to global fundraisers
Shipra holds degrees in Economics & Psychology from NYU and a Master’s in Brand Management from Milan. Endless Affair reflects her belief in building brands that are emotionally resonant, thoughtfully designed, and meaningful.
Design Philosophy & Collections
👗 Style Ethos
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Timeless, intentional silhouettes
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Elegant yet effortless designs
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Clothing designed to be worn repeatedly, styled differently, and cherished
🧵 Product Range
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Dresses (including signature styles like the Cleopatra Dress)
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Tops and co-ord sets
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Capsule collections designed for everyday wear, travel, and semi-formal occasions
Fabrics often include organic cotton, along with premium materials such as tulle, satin blends, and chantoon, chosen for comfort and longevity.
Sustainability & Responsibility
🌍 Plastic Neutral Initiative
Between April 2025 and March 2026, Endless Affair helped recover 1,500 kg of low-value plastic waste—equivalent to nearly 100 LPG cylinders—as part of its commitment to responsible fashion.
📦 Conscious Packaging
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Mailer boxes made from 100% recycled paper
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Reusable, energy-efficient corrugated packaging
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Printed collaterals produced using recycled materials
🏭 Ethical Manufacturing
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Partnered with local GOTS-certified micro-manufacturers
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Trims compliant with OEKO-TEX® Standard 100
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Transparent supply chain with strict ethical and labor standards
Operations & Customer Experience
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Sales Channel: Direct-to-consumer via www.endlessaffair.in
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Shipping: Express shipping available
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Returns: Courier return service (pickup fee applicable)
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Customer Support: Monday–Friday, 11:00 AM – 6:00 PM
Contact Information
📍 Location: Bengaluru, Karnataka, India
📞 Phone: +91 91205 98555
✉️ Email: info@endlessaffair.in
🌐 Website: www.endlessaffair.in
Quick Facts
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Founded: 2024
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Industry: Women’s Apparel & Fashion
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Business Model: D2C (Direct-to-Consumer)
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Team Size: 2–10 employees
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Core Values: Slow fashion, ethical production, emotional design
In Essence
Endless Affair is more than a clothing label—it’s a love story between a woman and her wardrobe. Rooted in intention, sustainability, and emotional connection, the brand invites women to dress with purpose, presence, and quiet confidence.
Let’s keep the affair going. 💌
