Hazel’s Willow
Hazel’s Willow is a Coimbatore-based clothing brand and manufacturer focused on thoughtfully designed maternity, nursing, and infant wear. Launched in early 2024, the brand blends comfort, functionality, and refined aesthetics under its guiding philosophy — “Your epoch made worthwhile.” Hazel’s Willow caters primarily to mothers and newborns, while also offering select women’s apparel and lifestyle products.
Founded with an emphasis on premium fabrics, practical design, and everyday elegance, Hazel’s Willow positions itself as a modern, Made-in-India brand serving both retail and online customers across India.
Business Overview
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Brand Name: Hazel’s Willow
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Legal Entity: Proprietorship
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GSTIN: 33ACVPE9460B1ZL
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Year of Establishment: 2024
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Nature of Business: Manufacturer & Retailer
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Annual Turnover (Reported): ₹0 – ₹40 Lakhs
Founder / Ownership
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Owner & Key Contact: Hazel Daniel
Hazel Daniel is the primary representative and operational head of Hazel’s Willow, overseeing product development, sourcing, and customer engagement.
Location & Contact Details
Working Hours
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Monday to Friday: 10:00 AM – 6:00 PM
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Saturday: 10:00 AM – 6:00 PM
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Sunday: Closed
(In-store visits generally require prior appointment)
Products & Categories
Maternity & Women’s Wear
Hazel’s Willow is best known for its zipless maternity and nursing-friendly designs, created to be worn during pregnancy and post-partum.
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Zipless maternity loungewear
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Feeding tops & nursing nightdresses
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Maternity maxi dresses
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Co-ord lounge sets
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Select women’s salwar suits, skirts, jackets, and casual wear
Baby & Infant Products
Skincare & Lifestyle (Limited Range)
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Kumkumadi Night Cream
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Beetroot Lip Balm
(Some exporter listings also mention cocopeat blocks, coir fiber, and spices; apparel remains the brand’s primary focus.)
Shopping & Payments
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Available On: Official website & Amazon India
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Payment Modes: Credit Cards, Debit Cards, UPI, Google Pay, NFC
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Delivery: Pan-India shipping
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Store Visits: Appointment-based
Customer Reputation
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Google Rating: ~4.9★ (limited but positive reviews)
Customers frequently highlight:
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Soft, skin-friendly fabrics
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Clean stitching and finish
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Practical zipless nursing designs
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Comfort for both mothers and newborns
Brand Positioning
Hazel’s Willow presents itself as a premium yet practical maternity and infant wear brand, emphasizing:
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Comfort-first design
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Ethically sourced fabrics
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Everyday luxury for motherhood
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Made-in-India craftsmanship
Quick Snapshot
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📍 Location: Peelamedu, Coimbatore
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👗 Focus: Maternity, nursing & infant wear
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🧵 USP: Zipless feeding designs
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🧾 Legal: GST-registered proprietorship
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🌐 Online + Appointment-based offline presence
