JASMINUM

Elegant Ethnic & Fusion Fashion by Appointment

JASMINUM is a contemporary Indian designer fashion label based in Ludhiana, Punjab, specialising in women’s ethnic, fusion, and occasion wear. Known for its refined aesthetic and graceful silhouettes, the brand blends traditional craftsmanship with modern sensibilities to create outfits suited for weddings, festivities, and elevated everyday wear.

Operating by appointment only, JASMINUM offers a personalised boutique experience rather than mass retail.

About the Brand

Inspired by the elegance of the jasmine flower, JASMINUM represents femininity, sophistication, and timeless design. The label focuses on wearable luxury—pieces that feel premium yet remain comfortable and practical for Indian celebrations and social occasions.

With an in-house studio and skilled artisans, the brand maintains close control over fabric selection, embroidery, tailoring, and finishing, ensuring consistency in quality and design.

Products & Collections

👗 Women’s Apparel

• Kurta sets (straight, A-line, festive styles)

• Ethnic suits (embroidered & printed)

• Festive & occasion wear

• Indo-western outfits

• Designer ethnic dresses

🧵 Craft & Materials

• Premium fabrics: cotton blends, silk blends, georgette, organza

• Hand embroidery, prints, and tasteful embellishments

• Elegant colour palettes: pastels, jewel tones, classic festive hues

The brand avoids heavy bridal couture and instead focuses on graceful, sophisticated designs suitable for repeat wear.

Business Model & Shopping Experience

• Appointment-only boutique consultations

• Personalised styling and fitting assistance

• Custom tailoring and selective made-to-order pieces

• Walk-in visits accepted where applicable (subject to availability)

JASMINUM follows a relationship-driven boutique model, prioritising individual attention over volume sales.

Target Audience

• Women seeking elegant ethnic & fusion wear

• Wedding guests and festive shoppers

• Boutique fashion buyers preferring quality craftsmanship

• Customers across Punjab and North India

Location & Contact Details

📍 Studio Address
58-B, Model Town Extension
Ludhiana – 141002, Punjab, India

📞 Phone
+91 161 467 5076
+91 62843 38506

📧 Email
info@jasminumm.com

🌐 Website
jasminumm.com

🕒 Working Hours
Monday – Saturday: 10:00 AM – 7:00 PM
Sunday: By appointment

Brand Positioning

• Category: Women’s Ethnic & Fusion Wear

• Segment: Mid-range to premium

• USP:

  • Elegant, feminine design language

  • Boutique-level personal service

  • In-house craftsmanship & tailoring

  • Appointment-only exclusivity

JASMINUM is positioned among designer boutiques in Punjab, not as a mass-market or chain label.

Business Snapshot