Kraft Affaires

Handmade & Personalized Felt Décor and Gifts for Children

Kraft Affaires is a Mumbai-based creative studio specialising in handmade and personalised felt décor and gifting solutions, primarily designed for children and family occasions. Known for its warm, playful aesthetics and attention to detail, the brand focuses on custom-made, meaningful creations that celebrate childhood milestones.

About the Brand

Founded as a mom-led passion venture, Kraft Affaires was born from the need for thoughtful, personalised kids’ décor that blends creativity with emotional value. Every product is 100% handmade, crafted with premium felt materials by an all-women artisan team, making each piece truly one of a kind.

The brand operates with a strong emphasis on customisation, quality craftsmanship, and women empowerment.

Founder & Leadership

• Founder & CEO: Ketaki Abhishek Tupe
  (Former HR professional turned entrepreneur)

Products & Categories

Kraft Affaires offers a wide range of bespoke décor and gifting products for kids and families:

Personalised Décor

• Felt name boards

• Wall décor & garlands

• Hot air balloon décor

• Moon & rainbow designs

Keepsakes & Frames

• Birth memory frames

• Photo frames

• Pillow & frame designs

Gifting & Accessories

• Return gifts for birthdays & ceremonies

• Sling bags & pouches

• Passport covers & pencil pouches

• Medicine pouches & organisers

• Keychains & fridge magnets

Theme-Based Collections

• Jungle & animal themes

• Princess & unicorn themes

• Superhero & sports themes

• Cars & cartoon-inspired designs

Services & Specialisation

• Fully customised, made-to-order products

• Personalised gifting for:

  • Birthdays

  • Naming ceremonies

  • Return gifts

  • Festive & everyday occasions

• Corporate & bulk gifting (select categories)

⚠️ Due to the bespoke nature of products, orders cannot be cancelled once placed.

Business Details

• Brand Name: Kraft Affaires

• Legal Status: Proprietorship

• Year of Registration: January 2022

• Industry: Handmade Décor & Personalised Gifts

• Nature of Business: Manufacturer & Retailer

• Team Size: Up to 10 members

• Annual Turnover: ₹0 – ₹40 Lakhs

Registrations & Compliance

• GST No.: 27AJCPG3499A1ZF

• Banking Partner: HDFC Bank

Business Address

📍 Kraft Affaires
Flat No. A-8, Building No. 704,
Thakur Complex Road, Saraf Chaudhary Nagar,
Opposite Sarodey Hospital,
Kandivali East, Mumbai – 400101, Maharashtra, India

Contact Information

📞 Phone: +91 70211 52411
🕒 Working Hours: Monday – Saturday | 9:30 AM – 7:30 PM

📧 Email:
connect@kraftaffaires.com
kraftaffaires@gmail.com

🌐 Website: https://www.kraftaffaires.com

Brand Mission

🎨 Celebrate every child’s name with heartfelt creations
🧵 Empower women through creative, hands-on craftsmanship
🎁 Turn every gift into a lasting memory

Kraft Affaires doesn’t just create products — it crafts smiles, one name at a time.

Business Snapshot