Lucira Jewelry
Modern Fine Jewellery Crafted with Ethical Brilliance
About the Brand
Lucira Jewelry is a modern fine jewellery brand redefining luxury through ethically sourced, lab-grown diamonds and contemporary design. Founded in 2025 by Rupesh Jain and Vandana Jain, Lucira was created with a clear purpose: to make high-quality, responsibly crafted diamond jewellery accessible, transparent, and relevant for today’s conscious consumer.
Headquartered in Mumbai, India, Lucira blends innovation, sustainability, and craftsmanship, positioning fine jewellery as an everyday expression of style rather than something reserved only for special occasions.
Brand Philosophy & Vision
Lucira believes that luxury should be beautiful, ethical, and honest. By focusing exclusively on certified lab-grown diamonds, the brand offers jewellery that is chemically and optically identical to mined diamonds—without the environmental or ethical concerns.
Vision
To reimagine diamonds for modern India through a design-first approach that transforms everyday moments into timeless expressions of self.
Mission
To craft high-quality, ethically created diamond jewellery that blends modern aesthetics with lasting value, while upholding trust, transparency, and personalized experiences.
Founders & Leadership
👨💼 Rupesh Jain – Co-Founder & CEO
An industry veteran, Rupesh Jain previously founded Candere, one of India’s leading online jewellery brands, which was acquired by Kalyan Jewellers. With Lucira, he brings deep industry expertise and a forward-looking vision for ethical fine jewellery.
👩💼 Vandana Jain – Co-Founder
Vandana Jain co-leads Lucira with a focus on brand building, customer experience, and responsible growth.
Product Offerings
💍 Fine Jewellery Collections
✨ Materials & Craftsmanship
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Certified lab-grown diamonds (IGI / GIA / SGL)
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Gold options: 9KT, 14KT, 18KT, 22KT
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Gold colours: Yellow, Rose & White
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Hallmarked gold and quality assurance
Customers can personalize jewellery by choosing diamond shape, size, setting style, and even engravings.
Retail Strategy & Presence
Lucira follows an omnichannel retail model, combining a seamless online experience with curated physical stores.
🏬 Experience Stores
The brand plans further expansion across major Indian cities and international markets, including the US.
Customer-Centric Policies
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🔁 15-day returns (for unworn items)
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♻️ Lifetime exchange & buyback options
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💬 Personalized consultation (online & in-store)
Lucira places strong emphasis on consumer education, guiding customers on diamond certification, the 4Cs, and ethical sourcing.
Funding & Growth
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Founded: 2025
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Company Stage: Private Limited
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Total Funding: ₹48.13 Cr (Seed Round)
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Lead Investors: Blume Ventures, Spring Marketing Capital
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Headquarters: Mumbai, Maharashtra, India
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Team Size: 11–50 employees
The funding supports rapid retail expansion, design innovation, and technology-led customer experiences.
Contact & Corporate Information
📍 Corporate Office
Cabin A, Malad Industrial Estate,
Unit No. 305, B2B Centre, Orlem, Kanchpada,
Malad West, Mumbai – 400064, India
📞 Phone: +91 90044 36052 / +91 90044 02038
✉️ Email: care@lucirajewelry.com | support@lucirajewelry.com
🌐 Website: www.lucirajewelry.com
Quick Facts
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Industry: Retail Luxury Goods & Jewellery
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Specialisation: Lab-grown diamond jewellery
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Business Model: Direct-to-Consumer (D2C)
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USP: Certified diamonds, ethical sourcing, customization
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Target Audience: Millennials & Gen Z (25–50 years)
Conclusion
Lucira Jewelry represents the future of fine jewellery—ethical, design-led, and transparent. By combining certified lab-grown diamonds with refined craftsmanship and modern retail experiences, Lucira is reshaping how India perceives and wears diamonds—making luxury meaningful, responsible, and everyday.
