Nayher – Handmade Crochet Lifestyle Brand
Business Overview
Nayher is a handmade lifestyle and fashion brand based in Navi Mumbai, Maharashtra, specializing in crochet products crafted entirely by hand. Founded in 2022, the brand is widely recognized for reviving traditional crochet artistry and for being led by a senior woman entrepreneur.
Nayher operates on a made-to-order, pre-order business model, emphasizing slow fashion, craftsmanship, and emotional value over mass production.
Brand Philosophy
Nayher is inspired by the warmth of handmade creations traditionally made by mothers and grandmothers at home. The brand positions itself as a tribute to women who built homes with their hands, creativity, and care.
Every product is intended to carry not just utility, but heritage, nostalgia, and handmade love.
Brand Ethos:
Handmade with Heart. Rooted in Home.
Founder & Leadership
Ms. Chandraprabha Parihar revived her love for crochet in her early seventies during a visit to her ancestral home. What began as handmade gifts for family evolved into Nayher, a full-fledged brand reaching customers across India and internationally.
The brand is supported operationally by her family, including her daughter-in-law Swati, who helped scale Nayher into an online-first business.
Legal & Business Identity
Products & Categories
Fashion & Accessories
Home Décor
Kids & Baby Products
Made-to-Order Pieces
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Cardigans, shawls, statement blankets
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Custom colour and size options (subject to availability)
Business Model & Policies
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Sales Channel: Website-only
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Ordering: Pre-orders & made-to-order
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Rush Orders: Not accepted
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Resellers: Not allowed
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WhatsApp Orders: ❌ Not accepted
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Official Platform: www.nayher.com only
⚠️ The brand has publicly warned customers against scam orders and payments via WhatsApp or QR codes.
Social Impact
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Women Empowerment: Nayher provides a platform for women artisans and currently supports multiple women through crochet-based livelihoods.
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Vocal for Local: The brand aligns with India’s local-craft revival movement while serving a global audience.
Location & Contact
Physical Address:
SP Designs, Post Poyanje,
1401 – Hermes, Hiranandani Fortune City,
Panvel, Navi Mumbai – 410221, Maharashtra, India
Email: namaste@nayher.com
Phone: +91 99871 34599
Online Presence
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Website: https://www.nayher.com
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Instagram: @brandnayher
(Primary channel for launches, updates, and storytelling)
Orders are accepted only via the official website.
Market Reach
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Customer Base: India & international buyers
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Global Orders: Australia, UK (London), UAE (Dubai), and more
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Followers: ~78K on Instagram (organic community)
Business Summary
Nayher is a handmade crochet brand from Navi Mumbai built around heritage, patience, and craftsmanship. Founded by a 70+ year-old woman entrepreneur, the brand stands out for its authentic story, ethical business practices, women-led production, and refusal to compromise on handmade values in a fast-fashion world.
