Reeti Rivaaj

Preserving Indian Traditions with Elegance & Expertise

Reeti Rivaaj is a Kolkata-based women-led wedding ritual & ethnic solutions brand specialising in Hindu wedding customs, ritual kits, and premium wedding accessories. With decades of hands-on experience in Indian traditions, the brand is known for simplifying complex wedding rituals while maintaining cultural authenticity and aesthetic finesse.

About the Brand

The name Reeti Rivaaj reflects its core philosophy —
“Reeti” (traditions) and “Rivaaj” (customs).

The brand was created with the vision of preserving Indian customs and passing them on to future generations, while adapting presentation and packaging to modern tastes. All products are designed and assembled in-house, ensuring consistency, quality, and cultural accuracy.

Founder & Leadership

• Founder / Lead Expert: Preeti (commonly referred to as Preeti ji) and Anirudh Kajaria

• Business Type: Women-led proprietorship

• Industry Experience: ~30 years in Hindu wedding customs & ritual planning

Preeti personally consults with families to understand region-specific customs and curate ritual solutions accordingly.

Core Offerings

🪔 Wedding Ritual Kits

Comprehensive, function-wise ritual boxes including even the smallest ceremonial essentials.

• Telbaan

• Rati Joga

• Ganesh Puja

• Wedding-day rituals (Bride & Groom side)

• Post-wedding customs

Each kit is thoughtfully curated to remove confusion and last-minute stress.

🎁 Wedding Accessories & Utilities

• Designer clutches & potlis

• Trousseau packing baskets

• Bridesmaid & mehendi hampers

• Luxury utility boxes

🌸 Gifting & Festive Solutions

• Wedding return gifts

• Rakhi, Lumba & Chakalia collections

• Personalized gift baskets

• Artificial flowers & decorative items (bulk & retail)

📦 Wedding Packages

• Complete ritual solutions for Bride side & Groom side

• Theme-based and budget-based customization

• Ideal for large weddings and destination events

Services & Experience

• Video consultations for ritual guidance

• Customization based on region, family traditions, colour themes & budget

• Function-wise packaging for easy use during ceremonies

• PAN India delivery

• International shipping available

• Split deliveries for destination weddings (home + venue)

Business Model

• Primary Sales Mode: Boutique + WhatsApp ordering

• Customer Interaction: Highly personalised

• Scale: Served 5,000+ wedding families

Reeti Rivaaj operates as a specialist wedding solutions provider, not a mass retail brand.

Location & Contact Details

📍 Store Address
Purti Seasons, Summer Block, Ground Floor
22 Buroshibtalla Main Road
New Alipore, Kolkata – 700038
West Bengal, India

📞 Phone / WhatsApp: +91 81001 33317
📧 Email: reetirivaaj.01@gmail.com
🌐 Website: https://reetirivaajindia.com
📱 Instagram: @reetirivaaj

Brand Positioning

• Segment: Mid-range to premium wedding solutions

• USP:

  • Deep expertise in Hindu wedding rituals

  • In-house handcrafted products

  • Complete end-to-end ritual support

  • Strong cultural authenticity

Reeti Rivaaj stands out as India’s specialised wedding ritual brand, bridging tradition, aesthetics, and modern convenience.