Advitya – The Brass Collection
Preserving India’s Brass Craftsmanship for the Modern World
Advitya – The Brass Collection is a leading Indian brand specialising in handcrafted brass artefacts, spiritual décor, and home décor products, rooted in a 40+ year legacy of traditional brass craftsmanship.
Headquartered in Noida, Uttar Pradesh, Advitya operates as a digital-first brand, bringing timeless Indian handicrafts to customers across India and around the world.
Built on the belief that heritage artistry deserves a global platform, Advitya connects skilled Indian artisans with contemporary consumers through e-commerce and quick-commerce channels.
Origins & Legacy
Advitya emerged as a modern extension of a family-run brass handicraft business spanning over four decades.
What began as a traditional enterprise supplying handcrafted brass items locally has evolved into a nationally recognised brand with a strong online presence.
The brand was formally established as The Advitya by Nivedita Sahni, who transformed the inherited legacy into a scalable, customer-focused e-commerce venture.
Like a branch growing from a strong tree, Advitya continues to carry forward the values of authentic craftsmanship, quality, and durability, while adapting to modern retail and digital ecosystems.
Leadership & Vision
Nivedita Sahni – Founder & CEO
Nivedita Sahni serves as the primary business owner and CEO of The Advitya, registered as a sole proprietorship in Noida.
Her leadership focuses on:
-
Preserving artisan livelihoods
-
Ensuring ethical sourcing and fair practices
-
Making heritage brass products accessible at fair prices
Ishan Kailani – Co-Founder
Ishan Kailani oversees digital growth, brand strategy, and e-commerce expansion.
He also serves as the CEO of Digital Patang, a digital marketing agency, bringing deep expertise in online retail, marketplaces, and performance marketing to Advitya’s growth journey.
Product Portfolio
Advitya offers a wide and thoughtfully curated range of handcrafted products made by skilled Indian karigars.
🛕 Religious & Spiritual Items
-
Brass idols of Ganesha, Lakshmi, Krishna, Buddha, and other deities
-
Puja essentials and temple décor
-
Spiritual gifting items
🏡 Home Décor & Artefacts
🎁 Gifting & Specialty Collections
🧱 Materials & Finishes
Products are available in:
With 10,000+ products and 50,000+ orders delivered, Advitya has become a trusted destination for authentic Indian handicrafts.
Artisans at the Core
At the heart of Advitya are its skilled artisans, whose craftsmanship forms the backbone of the brand.
Each product is:
-
Handcrafted with attention to detail
-
Designed for durability and long-term use
-
A reflection of generational skills passed down through artisan communities
Advitya’s mission is not just commercial success, but also artisan empowerment, ensuring that traditional crafts continue to thrive in a modern economy.
Market Presence & Sales Channels
Advitya operates as an e-commerce-led brand with availability across multiple platforms:
This multi-channel presence allows Advitya to reach customers globally while maintaining quality and consistency.
Customer Experience & Values
Advitya focuses on:
The brand’s guiding principle is “Quality with Durability”, ensuring that every artefact is both aesthetically pleasing and built to last.
Business Information
📍 Address
E-3, Ground Floor, Sector 3,
Noida – 201301, Uttar Pradesh, India
📞 Phone: +91 99102 12007
✉️ Email: hello@theadvitya.com
🌐 Website: https://www.theadvitya.com
Business Type: E-commerce Brand
Category: Brass Handicrafts, Home Décor & Religious Artefacts
Shipping: Pan-India & International
Conclusion
Advitya – The Brass Collection represents a seamless blend of heritage craftsmanship and modern commerce.
By empowering artisans, preserving traditional skills, and leveraging digital platforms, Advitya has positioned itself as a trusted global ambassador of Indian brass handicrafts.
From spiritual spaces to contemporary homes, Advitya continues to deliver artefacts that carry culture, craftsmanship, and character into every setting.
