Palam Silks
Redefining the Legacy of Kanchipuram Silk in Modern India
Palam Silks stands as one of South India’s most respected silk saree brands, known for its thoughtful innovation, design excellence, and deep-rooted connection to the heritage of Kanchipuram silk weaving.
Headquartered in Chennai, Tamil Nadu, Palam Silks has built a strong retail presence across the city and a growing digital footprint, serving customers across India and abroad.
The brand is led by Ms. Jeyasree Ravi, daughter of the legendary silk merchant Dr. Nalli Kuppuswamy Chetty, and is widely regarded for transforming how silk sarees are perceived, worn, and celebrated by modern Indian women.
The Origin & Vision
Founded in 2003, Palam Silks emerged with a bold yet thoughtful vision:
to take Kanchipuram silk sarees beyond weddings and muhurthams, and make them relevant for everyday elegance, professional settings, festive occasions, and younger generations.
At a time when silk sarees were seen as heavy, ceremonial garments owned once in a lifetime, Jeyasree Ravi challenged industry norms. Her belief was simple yet revolutionary:
“Kanchipuram silk is not limited by occasion — it is limited only by imagination.”
This philosophy became the foundation of Palam Silks.
Revolutionising Kanchipuram Silks
Palam Silks is widely credited with introducing industry-first innovations that reshaped the silk saree market:
🔹 Lightweight Kanchipuram Sarees
Working closely with master weavers for over a year, Palam Silks successfully altered silk textures without compromising purity or durability, making Kanchipuram sarees lighter, more wearable, and suitable for frequent use.
🔹 Segmented Kanchipuram Lines
Palam introduced four distinct silk categories:
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Casual Kanjeevarams
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Designer Kanjeevarams
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Bridal Kanjeevarams
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Concept Kanjeevarams
This categorisation was unprecedented and allowed customers to shop silk sarees based on lifestyle, not just occasion.
🔹 “One of Each” Design Philosophy
Breaking away from mass repetition, Palam Silks adopted a limited-design approach, ensuring customers encountered new colours and motifs on every visit — elevating exclusivity and craftsmanship.
Product Portfolio
Palam Silks offers a carefully curated range of sarees that balance heritage craftsmanship with contemporary sensibilities:
🧵 Core Collections
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Kanchipuram Silk Sarees (Traditional & Lightweight)
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Soft Silk Sarees (Half-fine zari, modern designs)
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Bridal Silk Sarees
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Designer & Concept Sarees
🌿 Everyday & Gifting Sarees
👧 Special Segments
Indicative Price Range
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Kanchipuram Silk Sarees: ₹8,000 – ₹2,00,000
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Silk Mix / Gift Sarees: ₹5,000 – ₹7,000
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Casual Sarees: ₹1,000 – ₹4,000
Retail Presence in Chennai
Palam Silks operates premium showrooms designed to offer a calm, personalised shopping experience — a rarity in busy retail hubs.
📍 Pondy Bazaar (Flagship Store)
115, Pondy Bazaar, T. Nagar, Chennai – 600017
📞 044 2432 3334 | +91 73388 72222
📍 Mylapore
22, Oliver Road, Opposite Isabel Hospital, Chennai – 600004
📍 Anna Nagar (Currently under renovation)
336, 2nd Avenue, Anna Nagar, Chennai
Customers consistently praise Palam Silks for exceptional service, knowledgeable staff, and transparent guidance — both in-store and online.
Fashion, Films & Cultural Impact
Palam Silks has played a significant role in bringing silk sarees to fashion ramps and popular culture:
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First South Indian brand to style Kanchipurams on the ramp through its annual Silkline Fashion Shows
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Collaborations with Bollywood films like Chennai Express and Happy New Year
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Sarees worn by Deepika Padukone and Vidya Balan on screen
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Showcased collections (NAVA & Folklore) at Vogue Wedding Show (2017–2019) — a first for a South Indian silk brand
About the Founder – Jeyasree Ravi
Often referred to as the “Princess of Silk”, Jeyasree Ravi is recognised as one of India’s most influential figures in the textile industry.
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Daughter of Dr. Nalli Kuppuswamy Chetty
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Visionary entrepreneur, innovator, and philanthropist
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Author of “The Magical Scroll” (2014)
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Advocate for weaver recognition and ethical craftsmanship
Her work has earned numerous accolades, including:
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Femina Penn Shakthi Award
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Women Achievers’ Awards
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Icon in Textile Industry – Mayan International Awards
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Inspiring Woman Icon Award
Awards & Recognition
Palam Silks and its founder have been honoured by institutions including:
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Femina
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Rotary Club of Anna Nagar
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TEDx Napier Bridge Women
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Ethiraj College for Women
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Guru Nanak College, Chennai
Online Presence & Customer Support
🌐 Website: https://www.palamsilk.com
📧 Email: customercare@palamsilk.com
📘 Facebook: facebook.com/PalamSilks
📸 Instagram: instagram.com/palam_silks
▶️ YouTube: youtube.com/@Sripalamsilk
Conclusion
Palam Silks is not just a saree brand — it is a movement that redefined Kanchipuram silk for modern India.
By preserving the sanctity of tradition while fearlessly innovating in design, weight, and presentation, Palam Silks has ensured that silk sarees remain relevant, aspirational, and loved across generations.
“All I wanted to do was take Kanjeevarams to young women and make them fall in love with silk.”
— Jeyasree Ravi
