Ethnic Hanger – Designer Women’s Ethnic Wear in Delhi
Ethnic Hanger is a New Delhi–based women’s ethnic wear brand known for its beautifully designed and curated festive and occasion wear collections. Established in 2020, the brand focuses on premium ethnic styles that blend traditional elegance with modern silhouettes.
Ethnic Hanger operates primarily through online and social commerce platforms, allowing customers across India to browse collections and place orders directly via WhatsApp and Instagram. The brand has also built a strong presence through fashion exhibitions and pop-up events.
Brand Overview
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Brand Name: Ethnic Hanger
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Category: Women’s Ethnic Wear
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Founded: 2020
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Location: New Delhi, India
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Business Model: Online-first boutique brand
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Order Mode: WhatsApp & Social Media
Product Range
Ethnic Hanger specializes in designer ethnic wear for women, including:
Most designs are available in sizes 38 to 46, catering to both regular and extended size requirements.
Sales & Ordering
Customers can place orders directly by contacting the brand:
The brand frequently showcases new launches, styling ideas, and customer looks through its social media channels.
Founder & Ownership
Ethnic Hanger is founded and operated by Lakshita Duseja, a Delhi-based fashion entrepreneur.
She is actively involved in:
Lakshita Duseja is also associated with apparel trading and wholesale operations in South Delhi.
Associated Apparel Business – NU Leena Creation
NU Leena Creation is a women’s apparel trading firm located in Lajpat Nagar 4, New Delhi, operating closely with Ethnic Hanger.
Business Details
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Legal Status: Proprietorship
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Nature of Business: Trader – Wholesaler / Distributor
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GST Number: 07FURPD0961B1ZR
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Established: 2020
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Annual Turnover: ₹0–40 Lakh
Address:
C-119, Dayanand Colony, Lajpat Nagar 4, New Delhi – 110024
Products Offered
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Cotton kurtas & salwar suits
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Ladies tracksuits
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Girls’ & ladies’ swimwear
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Casual and ethnic women’s clothing
Leena Creation (Related Store)
A related apparel store operating under the name Leena Creation functions from nearby locations in Lajpat Nagar 4. This entity is registered separately and operates as a wholesaler and distributor of women’s ethnic wear.
Some business listings identify Vandana as the proprietor, indicating it is a distinct legal entity from Ethnic Hanger and NU Leena Creation.
NU Leena Creation – Apparel Wholesaler & Distributor (GST Entity 1)
NU Leena Creation is a registered proprietorship firm operating from Lajpat Nagar 4, South Delhi, closely associated with the operations of Ethnic Hanger. This entity focuses on wholesale and distribution of women’s apparel.
Legal & Business Details
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Business Name: NU Leena Creation
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Legal Status: Proprietorship
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Nature of Business: Trader – Wholesaler / Distributor
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GST Number: 07FURPD0961B1ZR
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GST Registration Date: 24 March 2020
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Annual Turnover: ₹0 – 40 Lakh
Address
C-119, Dayanand Colony,
Lajpat Nagar 4, South Delhi,
New Delhi – 110024, India
Products Offered
Primary Contact
Leena Creation – Women’s Ethnic Wear Store (GST Entity 2)
Leena Creation is a separately registered proprietorship business operating from nearby locations in Lajpat Nagar 4, New Delhi. Though the name is similar, this entity is legally distinct from NU Leena Creation and Ethnic Hanger.
Legal & Business Details
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Business Name: Leena Creation
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Legal Status: Proprietorship
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Nature of Business: Wholesaler / Distributor
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GST Number: 07ASXPD2149L1Z9
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GST Registration Date: 01 July 2017
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Annual Turnover: ₹0 – 40 Lakh
Addresses
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Shop No. C-122, Dayanand Colony, Lajpat Nagar 4
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Shop No. A-7, Old Double Storey, Lajpat Nagar 4
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New Delhi – 110024, India
Owner (as per GST & listings)
Products Offered
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Designer kurtis
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Ladies kurtis
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Silk kurtis
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Palazzo suit sets
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Long ethnic kurtas
Relationship Between the Businesses (Important Clarification)
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Ethnic Hanger is a brand name, operated by Lakshita Duseja
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NU Leena Creation (GST: 07FURPD0961B1ZR) is a trading/wholesale entity linked to Lakshita Duseja
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Leena Creation (GST: 07ASXPD2149L1Z9) is a separate proprietorship, owned by Vandana
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Similar names and proximity in location often cause confusion, but both GST entities are legally independent