Hafsaad
Introduction
Hafsaad is a Chennai-based Indian ethnic fashion brand specializing in contemporary sarees and women’s ethnic wear. Formerly known as Urban Closet, the brand operates as a design-led, direct-to-consumer business focused on ready-to-wear sarees and custom ethnic apparel.
Founded and operated as a proprietorship, Hafsaad combines traditional Indian silhouettes with modern styling, serving customers across India through its online platform.
About the Brand
Hafsaad was established as an independent fashion venture with a focus on simplifying ethnic dressing for modern women. The brand places emphasis on pre-stitched and ready-to-wear sarees, along with coordinated and custom-stitched blouses, reducing the need for traditional draping while retaining classic aesthetics.
The business is owned and operated by Thasleema Banu, who manages the brand as a self-funded proprietorship. Hafsaad is headquartered in Chennai and operates from an office and production unit rather than a public-facing retail showroom.
Product Portfolio
Hafsaad offers a curated range of women’s ethnic wear designed for both everyday and occasion use.
Core Offerings
Products are positioned within a mid-range pricing segment and are sold primarily through the brand’s official website and direct customer inquiries.
Business Details
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Brand Name: Hafsaad
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Former Name: Urban Closet
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Nature of Business: Ethnic Wear Manufacturing & Retail
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Legal Status: Proprietorship
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Proprietor: Thasleema Banu
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GSTIN: 33CEWPB3755H1ZB
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GST Registration Date: 01 November 2022
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Base Location: Chennai, Tamil Nadu, India
Office & Operations
Office / Manufacturing Address (Not a Showroom):
Old No. 22/2, New No. 18,
Pidariyar Koil Lane, Broadway (Parrys),
Chennai – 600001, Tamil Nadu, India
The brand does not currently operate a walk-in retail store and functions primarily through online and made-to-order sales.
Contact & Ordering
Orders, customization requests, and international shipping inquiries are handled via the website and WhatsApp communication.
Shipping, Delivery & Returns
Delivery Timelines (Indicative):
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Unstitched products: Dispatch within 10–15 working days
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Stitched products: Additional 7–20 working days depending on complexity
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Final delivery typically occurs within 6–8 days after dispatch
Return & Exchange Policy:
Important Notes & Clarifications
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Hafsaad operates as a proprietorship and is not a franchise or multi-brand retailer.
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The office address is not open to the public for retail shopping.
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Social media growth and follower counts are brand-managed metrics and are not independently verified.
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The brand should not be confused with unrelated businesses using similar naming conventions.
In Summary
Hafsaad is a Chennai-based ethnic fashion brand offering contemporary sarees and ready-to-wear ethnic apparel through an online-first model. Operated as a proprietorship by its founder, the brand focuses on simplified ethnic dressing, combining traditional silhouettes with modern construction and made-to-order services.
