Smily Buds
Business Overview
Smily Buds is a New Delhi–based toy and baby-care brand focused on providing safe, creative, and engaging products for infants and children. Founded in 2021, the brand operates primarily as an online-first retailer, offering toys and kids’ accessories through its own website and major marketplaces such as Amazon and Flipkart. Smily Buds positions itself as an emerging Indian brand dedicated to helping parents choose better products for their children.
Brand & Business Identity
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Brand Name: Smily Buds™
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Year of Establishment: 2021
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Nature of Business: Retailer / Brand Owner
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Primary Focus: Toys, die-cast vehicles, baby care & kids’ accessories
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Headquarters: New Delhi, India
Legal & GST Details (India)
Smily Buds operates with multiple business registrations associated with its retail activities:
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GST Number (Delhi): 07CPGPA1059C1ZH
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GST Registration Date: 08 September 2021
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Declared Turnover Range: ₹0 – ₹40 Lakhs
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Legal Status (Retail Entity): Proprietorship
Parent Company
Smily Buds is operated under Velocity Optics Private Limited, a Delhi-based private limited company.
Velocity Optics Private Limited – Snapshot
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Incorporation Date: 12 February 2018
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CIN: U74999DL2018PTC329369
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Registered Office: Okhla Industrial Area Phase 1, New Delhi
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Directors / Owners:
Velocity Optics is primarily known for its eyewear brand (Velocity Opticals) and also manages the Smily Buds toy and baby-care brand.
Products & Categories
Smily Buds offers a curated range of toys and kids’ products designed for fun, learning, and safety.
Die-Cast & Toy Vehicles
Educational & Interactive Toys
Baby Care Products
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BPA-free silicone teething toys
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Feeding accessories (droppers, squeeze feeders)
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Baby massage oils & utility boxes
Kids’ Accessories
Manufacturing & Sourcing Model
Smily Buds operates as a brand owner and retailer, not a single-source manufacturer.
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Design & Branding: Managed in-house
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Manufacturing: Products are sourced from third-party manufacturers
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Imports: Certain die-cast and battery toys are likely imported (commonly from China), a standard industry practice
Sales Channels & Delivery
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Official Website: https://smilybuds.com
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Marketplaces: Amazon India, Flipkart
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Shipping: PAN-India delivery
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Payment Options: Cash on Delivery (COD) available
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Replacement Policy: Platform-based replacement policies (e.g., 10-day replacement on Amazon)
Locations & Contact Details
Primary Retail / Store Address:
Thokar No. 8, Shaheen Bagh,
Jamia Nagar, Okhla,
New Delhi – 110025, India
Additional Office Address (Listed):
Okhla Phase 1, Industrial Area, New Delhi
Phone / WhatsApp: +91 94314 91340
Email: info@smilybuds.com
Customer Reputation
Customer feedback frequently mentions good product quality, durable toys, appealing designs, and positive play value for children.
Social & Online Presence
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Active on Instagram and Facebook under @smily_buds
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Uses social platforms primarily for product demos, launches, and offers
Summary
Smily Buds is a Delhi-based Indian toy and baby-care brand founded in 2021, operating as a retailer and brand owner under Velocity Optics Private Limited. The company focuses on die-cast vehicles, educational toys, and baby essentials, with PAN-India delivery and strong customer ratings. Rather than manufacturing all products in-house, Smily Buds follows a mixed sourcing model involving Indian and international suppliers.
