Vaidaan
Obsessed With Details — Hand-Embroidered Jewellery That Becomes a Keepsake
Vaidaan is a premium Indian luxury accessories brand known for its meticulously hand-embroidered jewellery and occasion accessories. Founded with a vision to take India’s traditional hand embroidery to a global stage, Vaidaan blends heritage craftsmanship with modern, statement-driven design, creating pieces that are bold, expressive, and unforgettable.
About the Brand
Established in 2016, Vaidaan was created as a passion-led design house focused on elevating Indian hand embroidery into contemporary luxury. Each creation is designed to be more than an accessory—it is wearable art, handcrafted with patience, precision, and soul.
Operating from its design base in Noida, Uttar Pradesh, Vaidaan has grown into a well-recognised name in the bridal and festive accessories space, serving clients across India and internationally. The brand’s philosophy centres on uniqueness, craftsmanship, and emotional value—designs meant to be worn, loved, and remembered.
Founder & Creative Vision
Vaidaan is founded and creatively led by Ishita Gupta, who envisioned a brand that celebrates Indian hand embroidery while making it relevant for modern, global fashion. Starting as a one-woman initiative, she nurtured Vaidaan into a recognised luxury label through hands-on involvement in design, sourcing, styling, and brand building.
Her design approach focuses on thread-based frameworks with hand-picked stones, ensuring durability, rust-free longevity, and timeless appeal—hallmarks that define Vaidaan’s craftsmanship today.
Products & Signature Collections
Vaidaan offers a curated range of luxury accessories crafted for weddings, festivities, and high-occasion styling:
Hand-Embroidered Jewellery
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Statement earrings, necklaces, rings, and bridal sets
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Thread-based frames with beads, pearls, and metallic detailing
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Signature embroidered “Facelets” and sculptural designs
Accessories & Footwear
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Designer clutches, potli bags, and box bags
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Embellished juttis, festive flats, heels, and sandals
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Hair accessories and occasion add-ons
Occasion-Focused Edits
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Bridal & trousseau accessories
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Sangeet, Mehendi & cocktail collections
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Festive and limited-edition drops
Collections such as Jazbaat, Rasleela – Dance of Colors, Dailywear Jewellery, Buns & Braids, and Sankhah – The Shell Series reflect Vaidaan’s evolving yet consistent design language.
Craftsmanship & Design Philosophy
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100% Hand-Embroidered: Every piece crafted by master artisans
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Thread-Based Construction: Prevents rusting and enhances longevity
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Heirloom-Led Design: Timeless silhouettes over fast trends
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Detail Obsession: Hours of handwork in every creation
Vaidaan’s jewellery is designed to feel personal—a statement of identity rather than a trend.
Retail, Reach & Services
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Business Model: D2C luxury brand with exhibition & designer-store presence
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Sales Channels: Official website, curated platforms, luxury pop-ups
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Customization: Bespoke jewellery options available
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Shipping: Pan-India & worldwide delivery
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Payment: COD available in Delhi NCR
Vaidaan is frequently showcased at luxury exhibitions, bridal pop-ups, and multi-designer boutiques across India.
Brand Reputation & Audience
Vaidaan is especially popular among:
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Brides & wedding shoppers
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Stylists & fashion influencers
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Occasion-wear and festive buyers
The brand is recognised for distinctive aesthetics, premium finish, and strong visual recall within the Indian luxury accessories segment.
Business Details & Contact Information
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Brand Name: Vaidaan
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Founded: 2016
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Category: Luxury Hand-Embroidered Jewellery & Accessories
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Headquarters: Noida, Uttar Pradesh, India
📍 Address:
B-128, Sector 63,
Noida – 201301, Uttar Pradesh, India
📞 Phone / WhatsApp: +91 84480 23462
✉️ Email: info@vaidaan.com
🌐 Website: https://www.vaidaan.com
📸 Instagram: @vaidaan.official
🕘 Status: Always open (online & by appointment)
