A Square Lingerie & Diva
Short Business Overview
A Square Lingerie & Diva is a women-focused retail business based in Kolkata, West Bengal. Established in 2014, the business operates as a local lingerie and innerwear store and also offers women’s salon and beauty services under the same brand name.
The business primarily serves walk-in retail customers in the Jadavpur area of Kolkata and maintains visibility through local listings and social media platforms.
Business Identity
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Brand Name: A Square Lingerie & Diva
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Business Type: Retail Store & Salon Services
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Industry Category: Women’s Innerwear, Lingerie & Beauty Services
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Year Established: 2014
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Owner: Aparna Dey (publicly associated)
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Base Location: Kolkata, West Bengal, India
Legal entity name and corporate registration details are not publicly disclosed.
Products & Services
Lingerie & Innerwear Retail
The store offers a range of women’s innerwear products, including:
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Bras (push-up, minimizer, maternity, sports)
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Bikini panties and lingerie sets
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Saree shapewear
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Nightwear and sleepwear
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Comfort-focused everyday innerwear
Salon & Beauty Services
Operating as A Square Ladies Salon & Makeover, the business provides:
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Hair styling and hair treatments
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Makeup services
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Facials and skincare services
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Waxing and grooming services
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Specialized hair treatments such as Keratin and Botox (as publicly mentioned)
Target Market & Positioning
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Primary Audience: Women consumers
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Market Focus: Innerwear retail and personal grooming services
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Geographic Reach: Local (Kolkata)
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Positioning: Neighborhood women’s lingerie store combined with salon services
Operational Model
Store Location & Operating Hours
Address:
11/2, Raipur Road (East),
Bijoygarh, Jadavpur,
Kolkata – 700032,
West Bengal, India
Business Hours:
Contact & Online Presence
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Phone / Booking Number: +91 62913 43230
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Email: aparnaasquare@gmail.com
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Website: Not publicly available
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Social Presence: Active on Facebook and local business listings
Customer Feedback & Public Perception
Based on publicly available local reviews, the business holds a generally positive customer rating, with feedback frequently mentioning product variety, reasonable pricing, and professional in-store assistance. These reviews are user-generated and have not been independently verified.
Important Notes & Clarifications
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A Square Lingerie & Diva operates primarily as an offline retail and service business.
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The brand combines lingerie retail and salon services under a single business identity.
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There is no verified standalone e-commerce website or online ordering system publicly listed at this time.
Neutral Conclusion
A Square Lingerie & Diva is a Kolkata-based women’s retail business established in 2014, offering lingerie, innerwear, and salon services through a physical store in the Jadavpur area. The business primarily serves local customers and operates through an offline, walk-in model.
