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Belldi – Online & Retail Fashion Brand

Business Overview

Belldi is a Sri Lanka–based fashion retail brand operating through a flagship physical store in Ratnapura and a fully functional e-commerce platform at belldi.lk. As of 2026, the brand is actively serving customers across Sri Lanka and internationally through online orders.

Belldi originated from a local retail business in Ayagama (Ratnapura district) and has since transitioned into a specialised national fashion brand, with a strong digital-first focus.

Business Evolution & Transition

• Earlier presence: M.K.P. Stores, Ayagama, Ratnapura

• Current status:

  • The Ayagama store is recorded as permanently closed

  • Operations have shifted to:

    • Online platform (belldi.lk)

    • Central flagship store in Ratnapura city

This transition reflects a move from a local general store model to a focused fashion retail and e-commerce business.

Legal Entity & Business Structure

• Legal Entity: Belldi Fashion (Pvt) Limited

• Company Status: Active

• Industry: Women’s apparel & fashion retail

Individual owner names are not publicly listed in recent registries. The company operates through an internal management and customer support team.

Products & Categories

Women’s Fashion (Primary Focus)

• Dresses & frocks

• Printed blouses

• Puff-sleeve and statement designs

• Trend-driven ready-to-wear outfits

Men’s Fashion

• Introduced in 2021, expanding Belldi beyond women’s wear

Manufacturing

• Many products are Made in Sri Lanka, supporting local production

Wholesale

• Dedicated wholesale services available for dealers and resellers

E-commerce & Shopping Experience

• Website: https://belldi.lk

• Shopping Model:

  • Full online catalogue

  • Regular new style introductions (weekly updates)

Payments

• Cash on Delivery (COD)

• Bank deposit

Delivery

• Island-wide delivery within Sri Lanka

• Worldwide shipping for international customers

Physical Store (Flagship)

Address:
No. 172, Main Street,
Ratnapura, Sri Lanka – 70000

This location serves as Belldi’s primary physical retail outlet.

Contact Information

• Hotline: +94 452 228 101

• Alternate / WhatsApp: +94 77 987 4251

• Email: belldifashion@gmail.com

• Alternate Email: info@belldi.lk

Online & Social Presence

• Active on Facebook and Instagram

• Platforms are used for:

  • New arrivals

  • Promotions

  • Customer inquiries and order support

Customer Reach & Brand Notes

• Reported 40,000+ customers served (brand-stated)

• Focus on:

  • Trend forecasting

  • Frequent new collections

  • Ready-to-wear fashion

Customer feedback highlights variety, availability, and island-wide delivery.

Business Status (2026)

• Operating Status: Active

• Business Model: Online + flagship retail

• Geographic Reach: Sri Lanka (nationwide) + international shipping