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Shut Up Jeans (also known as Kurti House) – Manufacturer & Wholesaler

Business Overview

Shut Up Jeans, popularly known in the Gandhi Nagar market as Kurti House, is a Delhi-based manufacturer and wholesale supplier of women’s apparel. Operating from the Gandhi Nagar wholesale textile market, the business primarily serves retailers, resellers, and bulk buyers (B2B).

Active for approximately 15–20 years, the brand is recognized locally for trend-driven designs at competitive wholesale pricing, covering both ethnic and western categories.

Business Model & Positioning

• Nature of Business: Trader – Wholesaler / Distributor

• Manufacturing: Factory/manufacturing activities listed under GST

• Sales Focus: Bulk & wholesale orders (B2B)

• Retail: Limited retail activity alongside wholesale

• Market Presence: Gandhi Nagar (multiple shop locations)

Products & Categories

Women’s Western Wear

• Denim jeans (faded, damaged, fancy, designer)

• Party jeans

• Leggings & jeggings

• Woolen tops

Women’s Ethnic Wear

• Kurtis

• 3-piece suits

• Party wear dresses

• Select lehenga and occasion styles

(Product mix may vary by season and branch.)

Locations & Branches

Primary (Kurti House)

• Address: 9/1448, Shambhu Nath Building,
  Gandhi Nagar Market, Delhi – 110031

Secondary (Jeans & Jeggings)

• Address: 9/6828, Janta Gali,
  Gandhi Nagar, Delhi – 110031

Operating Hours

• Tuesday – Sunday: ~9:30 AM to 9:00 PM
  (Some days close earlier around 6:30–7:00 PM)

• Monday: Closed (weekly market holiday)

Payments & Ordering

• Payment Modes: Cash, UPI, digital payments

• Order Type: Wholesale / bulk preferred

• Inquiries: In-market visits and social media showcases

Ownership & Management

Public records list the business as a proprietorship. Market-facing management and ownership are associated with:

• Vicky – Listed as owner/proprietor for the Janta Gali branch

• Mohit – Primary representative frequently referenced in trade circles

• Harish – Listed in some directories for a Gandhi Nagar shop location

The business is family-run, having transitioned from a sanitary appliances trade into wholesale textiles around 15–20 years ago.

Legal & GST Information

• GSTIN: 07AGFPV3889D1ZY

• Legal Status: Proprietorship

• GST Registration Date: 01 July 2017

• Nature of Business (GST): Factory/Manufacturing, Wholesale Business, Retail Business, Office/Sales Office

• Registered Address (GST): IX/6828, Janta Gali, Gandhi Nagar, Delhi – 110031

• Reported Annual Turnover: ₹1.5 – ₹5 Crore

Contact Information

• Phone: 7669500041 / 7669500042

• Alternate: 9090907704 / 9899484807 / 9899604003

(Contact availability may vary by branch.)

Business Summary

Shut Up Jeans (Kurti House) is a long-standing women’s apparel manufacturer and wholesaler in Gandhi Nagar, Delhi. With multiple shop locations, GST-registered manufacturing and trading activities, and a strong B2B focus, the business functions as a reliable sourcing partner for retailers seeking denim and ethnic women’s wear.