Sheen by Shaista Lodhi
Elegance Redefined | Ready-to-Wear Fashion
Sheen by Shaista Lodhi is a Pakistani women’s fashion brand based in Karachi, Pakistan, founded by well-known television host, actress, and dentist Shaista Lodhi. The brand is positioned as an accessible yet elegant eastern wear label, offering stylish ready-to-wear outfits designed for everyday use, workwear, and light festive occasions.
Sheen bridges the gap between daily wear and occasion wear, making celebrity-inspired fashion attainable for a wide audience.
About the Brand
Sheen reflects Shaista Lodhi’s personal aesthetic—modest, graceful, and wearable. The brand focuses on creating outfits that are fashionable yet practical, using comfortable fabrics, modern prints, and subtle embellishments suitable for Pakistani women of all age groups.
Rather than couture or heavy bridal fashion, Sheen prioritises repeat-wear designs that fit seamlessly into everyday wardrobes.
Products & Collections
👗 Core Product Categories
🧵 Design Identity
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Clean, feminine silhouettes
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Trend-aware prints and colours
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Comfortable, breathable fabrics
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Modest cuts suitable for daily & professional wear
Target Audience
Sheen appeals strongly to women who admire celebrity fashion but want practical, budget-friendly outfits.
Business Model & Availability
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Business Type: Ready-to-wear fashion brand
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Sales Channels:
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Shipping: Nationwide & international delivery
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Seasonal Drops: Lawn, festive, and winter collections
Digital & Social Presence
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🌐 Website: sheenbyshaistalodhi.com
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📸 Instagram: @sheenbyshaistalodhi
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🎵 TikTok: @sheenbyshaistalodhi
The brand maintains a strong digital presence, driven by launch campaigns, styling reels, and Shaista Lodhi’s personal brand recall.
Location & Contact Details
📍 Head Office / Customer Care
39-C, 10th Street, Khayaban-e-Mujahid
DHA Phase 5, Karachi, Pakistan
📞 Phone / WhatsApp
+92 300 0543777
📧 Email
cs@sheenbyshaistalodhi.com
info@sheenbyshaistalodhi.com
🕒 Customer Support Hours
Monday – Saturday: 9:00 AM – 6:00 PM
Brand Positioning
Sheen is often compared with brands like Khaadi (pret segment), Sapphire (entry lines), Beechtree, but stands out due to its celebrity-led identity.
Complete Business Snapshot
| Aspect |
Details |
| Brand Name |
Sheen by Shaista Lodhi |
| Founder |
Shaista Lodhi |
| Category |
Women’s Fashion & Apparel |
| Location |
Karachi, Pakistan |
| Products |
Lawn suits, pret wear, semi-formals |
| Business Model |
D2C + multi-brand retail |
| Market Segment |
Affordable to mid-range |
| Style Identity |
Elegant, wearable, modest |
