AADYAA Originals Private Limited

House of Aadyaa – Handcrafted 92.5 Silver Jewellery

Aadyaa (आद्या) is a Pune-based, award-winning Indian jewellery brand specialising in handcrafted 92.5 certified silver jewellery. Known for its original designs, ethical craftsmanship, and Indian cultural roots, Aadyaa has grown into a globally recognised silver jewellery house, shipping to 90+ countries.

The brand operates under AADYAA Originals Private Limited and is widely recognised for reviving traditional Indian jewellery aesthetics with a modern design language.

About the Brand

Founded as a passion project in 2013, Aadyaa formally incorporated in May 2018. The brand name Aadyaa means “the original” or “the first power”, symbolising authenticity and origin.

With in-house manufacturing, Aadyaa maintains complete control over design integrity, material purity, and craftsmanship, ensuring transparency and consistency across collections.

The brand has been Forbes-recognised, recipient of national design awards, and is regarded as one of India’s most authentic silver jewellery labels.

Founders & Leadership

• Founder, CEO & Creative Lead: Sayalee Marathe
  (Engineer, ex-SAP consultant, National award winner)

• Co-Founder & Operations / B2B Lead: Jaydeep Hingne

Products & Collections

Aadyaa offers 2,000+ original designs across 25+ collections.

Jewellery Categories

• Earrings

• Necklaces & pendants

• Mangalsutras

• Rings & bracelets

• Nath (traditional nose rings)

Specialty & Lifestyle Products

• Silver idols & pooja ornaments

• Mask chains

• Tongue cleaners

• Select brass & copper jewellery

Signature Collection

• Itihaas Collection – modern reinterpretation of traditional Maharashtrian jewellery, widely regarded as Aadyaa’s flagship line.

Services

• Custom jewellery (select designs)

• Jewellery repair & support (store-based)

Business Details

• Legal Name: Aadyaa Originals Private Limited

• Brand Name: House of Aadyaa / Aadyaa

• Industry: Luxury Goods & Jewellery

• Business Model: D2C + Physical Studios

• Founded: 2013 (Incorporated 2018)

• Team Size: ~35 employees

• Company Status: Active, bootstrapped

• Revenue (FY 2024): Reported ₹1 Cr – ₹100 Cr range

Registrations & Compliance

• GST No.: 27AAQCA9658K1ZR

• Entity Type: Private Limited Company

• Patents: Multiple jewellery design patents granted by Government of India

Studio Locations

Pune – Flagship Studio

📍 House of Aadyaa
1206/A-32, Shirole Path, Off JM Road,
Shivajinagar, Pune – 411004
🕒 10:00 AM – 8:00 PM (Daily)

Pune – Kothrud

📍 Lower Ground Floor, Shankar Bhawan,
Paud Road, Rambaug Colony
🕒 11:00 AM – 8:30 PM

Mumbai

📍 Shop No. 1, Rizvi Mahal CHS,
Waterfield Road, Bandra (West)
🕒 11:00 AM – 8:30 PM

Bengaluru

📍 Ground Floor, 811, 7th Main,
1st Cross Road, HAL 2nd Stage, Indiranagar
🕒 11:00 AM – 8:30 PM

Contact Information

📞 Helpline / WhatsApp:
+91 72192 75508
+91 72192 85508

📧 Email: sales@aadyaa.com
🌐 Website: https://www.aadyaa.com

Market Reach

• 🇮🇳 Strong presence across Indian metro cities

• 🌍 Ships to 90+ countries worldwide

• 📲 High digital engagement (400K+ social followers)

Why Aadyaa

• ✔️ Authentic 92.5 certified silver

• ✔️ In-house manufacturing & original designs

• ✔️ Patented jewellery designs

• ✔️ Cultural storytelling through jewellery

• ✔️ Ethical, transparent brand ethos

Business Snapshot