AADYAA Originals Private Limited
House of Aadyaa – Handcrafted 92.5 Silver Jewellery
Aadyaa (आद्या) is a Pune-based, award-winning Indian jewellery brand specialising in handcrafted 92.5 certified silver jewellery. Known for its original designs, ethical craftsmanship, and Indian cultural roots, Aadyaa has grown into a globally recognised silver jewellery house, shipping to 90+ countries.
The brand operates under AADYAA Originals Private Limited and is widely recognised for reviving traditional Indian jewellery aesthetics with a modern design language.
About the Brand
Founded as a passion project in 2013, Aadyaa formally incorporated in May 2018. The brand name Aadyaa means “the original” or “the first power”, symbolising authenticity and origin.
With in-house manufacturing, Aadyaa maintains complete control over design integrity, material purity, and craftsmanship, ensuring transparency and consistency across collections.
The brand has been Forbes-recognised, recipient of national design awards, and is regarded as one of India’s most authentic silver jewellery labels.
Founders & Leadership
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Founder, CEO & Creative Lead: Sayalee Marathe
(Engineer, ex-SAP consultant, National award winner)
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Co-Founder & Operations / B2B Lead: Jaydeep Hingne
Products & Collections
Aadyaa offers 2,000+ original designs across 25+ collections.
Jewellery Categories
Specialty & Lifestyle Products
Signature Collection
Services
Business Details
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Legal Name: Aadyaa Originals Private Limited
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Brand Name: House of Aadyaa / Aadyaa
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Industry: Luxury Goods & Jewellery
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Business Model: D2C + Physical Studios
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Founded: 2013 (Incorporated 2018)
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Team Size: ~35 employees
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Company Status: Active, bootstrapped
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Revenue (FY 2024): Reported ₹1 Cr – ₹100 Cr range
Registrations & Compliance
Studio Locations
Pune – Flagship Studio
📍 House of Aadyaa
1206/A-32, Shirole Path, Off JM Road,
Shivajinagar, Pune – 411004
🕒 10:00 AM – 8:00 PM (Daily)
Pune – Kothrud
📍 Lower Ground Floor, Shankar Bhawan,
Paud Road, Rambaug Colony
🕒 11:00 AM – 8:30 PM
Mumbai
📍 Shop No. 1, Rizvi Mahal CHS,
Waterfield Road, Bandra (West)
🕒 11:00 AM – 8:30 PM
Bengaluru
📍 Ground Floor, 811, 7th Main,
1st Cross Road, HAL 2nd Stage, Indiranagar
🕒 11:00 AM – 8:30 PM
Contact Information
📞 Helpline / WhatsApp:
+91 72192 75508
+91 72192 85508
📧 Email: sales@aadyaa.com
🌐 Website: https://www.aadyaa.com
Market Reach
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🇮🇳 Strong presence across Indian metro cities
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🌍 Ships to 90+ countries worldwide
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📲 High digital engagement (400K+ social followers)
Why Aadyaa
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✔️ Authentic 92.5 certified silver
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✔️ In-house manufacturing & original designs
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✔️ Patented jewellery designs
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✔️ Cultural storytelling through jewellery
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✔️ Ethical, transparent brand ethos
Business Snapshot
| Aspect |
Details |
| Brand |
Aadyaa |
| Legal Entity |
Aadyaa Originals Pvt. Ltd. |
| Headquarters |
Pune, Maharashtra |
| Specialty |
Handcrafted silver jewellery |
| Founded |
2013 |
| GST |
27AAQCA9658K1ZR |
| Stores |
Pune, Mumbai, Bengaluru |
| Website |
aadyaa.com |
