Label Amrita

Label Amrita

Premium Ethnic Wear Rooted in Tradition, Styled for the Modern Woman

About the Brand

Label Amrita is a distinguished Indian ethnic wear brand based in New Delhi, celebrated for its premium, elegant, and contemporary interpretations of traditional Indian attire. Known for its refined craftsmanship and sophisticated silhouettes, the brand seamlessly blends international fashion sensibilities with rich Indian ethnic aesthetics.

Founded by Amrita, the label has been thoughtfully taken forward by her son Simranpreet Singh Thapar, who has infused modern design language and global appeal into the brand—helping it evolve into a trusted name among women seeking timeless yet fashion-forward ethnic wear.

Today, Label Amrita serves customers across 30+ countries worldwide, establishing a strong global presence through its digital-first approach.

Design Philosophy

Label Amrita’s philosophy centers on elevated ethnic fashion—where classic Indian craftsmanship meets contemporary styling. Each collection is designed to offer versatility, elegance, and comfort, making the outfits suitable for festive occasions, weddings, celebrations, and refined everyday wear.

The brand focuses on:

• Premium fabrics such as cotton, silk, khadi, and blended textiles

• Detailed embroidery, handwork, and refined finishes

• Contemporary silhouettes with a traditional soul

Product Portfolio

👗 Women’s Ethnic Wear

• Sharara Suits

• Anarkali Suits

• Indo-Western Outfits

• Straight Suits & Pakistani Suits

• Designer Lehengas & Occasion Wear

👔 Additional Categories

• Men’s Pathani Suits & Indo-Western Wear

• Kids’ Ethnic Wear

• Select casual and festive essentials

Label Amrita’s collections are known for balancing graceful design, wearability, and premium presentation, making them a popular choice for modern Indian wardrobes.

Operations & Ordering Policy

🛍 Official Ordering Channel

• Orders are accepted only through the official website:
  🌐 www.labelamrita.com

• The brand does not accept orders via WhatsApp, calls, DMs, or social media, ensuring secure and transparent transactions.

🚚 Shipping

• PAN-India delivery (typically 7–15 working days)

• Worldwide shipping to over 30 countries

💳 Payments

• Prepaid orders only

• No Cash on Delivery (COD)

🔁 Returns & Exchanges

• Generally No Return / No Exchange / No Cancellation, except in cases of incorrect product or size delivery.

Leadership & Company Details

• Founder: Amrita

• Led By: Simranpreet Singh Thapar

• Directors: Simranpreet Singh Thapar, Gaganpreet Singh Thapar

• Legal Status: Private Limited Company

• Incorporation: December 12, 2024

• Headquarters: New Delhi, India

Store & Contact Information

📍 Retail Presence:
Stall No. 8, Fateh Nagar / Vikaspuri Area,
West Delhi – 110018, India

✉️ Email: support@labelamrita.com
🌐 Website: www.labelamrita.com

📱 Instagram: @label_amrita

Quick Facts

• Category: Women’s Ethnic & Indo-Western Wear

• Founded: 2024 (brand origins earlier)

• Shipping: India & International (30+ countries)

• Price Range: Affordable premium

• USP: Contemporary global styling with ethnic elegance

In Summary

Label Amrita represents modern Indian ethnic fashion with a global outlook. With its emphasis on premium design, disciplined digital ordering, and refined craftsmanship, the brand continues to resonate with women who appreciate tradition—reimagined with elegance and confidence.