Label Amrita
Premium Ethnic Wear Rooted in Tradition, Styled for the Modern Woman
About the Brand
Label Amrita is a distinguished Indian ethnic wear brand based in New Delhi, celebrated for its premium, elegant, and contemporary interpretations of traditional Indian attire. Known for its refined craftsmanship and sophisticated silhouettes, the brand seamlessly blends international fashion sensibilities with rich Indian ethnic aesthetics.
Founded by Amrita, the label has been thoughtfully taken forward by her son Simranpreet Singh Thapar, who has infused modern design language and global appeal into the brand—helping it evolve into a trusted name among women seeking timeless yet fashion-forward ethnic wear.
Today, Label Amrita serves customers across 30+ countries worldwide, establishing a strong global presence through its digital-first approach.
Design Philosophy
Label Amrita’s philosophy centers on elevated ethnic fashion—where classic Indian craftsmanship meets contemporary styling. Each collection is designed to offer versatility, elegance, and comfort, making the outfits suitable for festive occasions, weddings, celebrations, and refined everyday wear.
The brand focuses on:
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Premium fabrics such as cotton, silk, khadi, and blended textiles
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Detailed embroidery, handwork, and refined finishes
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Contemporary silhouettes with a traditional soul
Product Portfolio
👗 Women’s Ethnic Wear
👔 Additional Categories
Label Amrita’s collections are known for balancing graceful design, wearability, and premium presentation, making them a popular choice for modern Indian wardrobes.
Operations & Ordering Policy
🛍 Official Ordering Channel
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Orders are accepted only through the official website:
🌐 www.labelamrita.com
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The brand does not accept orders via WhatsApp, calls, DMs, or social media, ensuring secure and transparent transactions.
🚚 Shipping
💳 Payments
🔁 Returns & Exchanges
Leadership & Company Details
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Founder: Amrita
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Led By: Simranpreet Singh Thapar
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Directors: Simranpreet Singh Thapar, Gaganpreet Singh Thapar
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Legal Status: Private Limited Company
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Incorporation: December 12, 2024
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Headquarters: New Delhi, India
Store & Contact Information
📍 Retail Presence:
Stall No. 8, Fateh Nagar / Vikaspuri Area,
West Delhi – 110018, India
✉️ Email: support@labelamrita.com
🌐 Website: www.labelamrita.com
📱 Instagram: @label_amrita
Quick Facts
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Category: Women’s Ethnic & Indo-Western Wear
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Founded: 2024 (brand origins earlier)
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Shipping: India & International (30+ countries)
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Price Range: Affordable premium
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USP: Contemporary global styling with ethnic elegance
In Summary
Label Amrita represents modern Indian ethnic fashion with a global outlook. With its emphasis on premium design, disciplined digital ordering, and refined craftsmanship, the brand continues to resonate with women who appreciate tradition—reimagined with elegance and confidence.
