Toykraft

Creative, Sustainable Toys Where Play Meets Learning

Toykraft is a Mumbai-based educational toy and activity brand known for designing and manufacturing STEM toys, DIY kits, puzzles, and board games that inspire curiosity, creativity, and family bonding. With a legacy spanning over three decades, Toykraft champions hands-on, screen-free learning—helping children learn by doing.

About the Brand

Founded in 1991, Toykraft was created with a simple but powerful belief: play is the best form of learning. Long before STEM became mainstream, the brand pioneered activity-based learning in India—building products that develop logic, problem-solving, motor skills, and creativity.

Toykraft operates with strong in-house design and R&D, ensuring products are age-appropriate, skill-focused, and safety-compliant. Today, the brand serves families, schools, educators, hobby stores, and institutions across India and international markets.

Products & Categories

Toykraft offers a structured portfolio across learning and play:

Educational & STEM Toys

• Science experiment kits

• Engineering & construction sets

• Math, logic, and mechanical kits

Arts, Crafts & DIY

• Painting, sand & sequin art, glass painting

• Clay modelling, origami, jewellery-making kits

• DIY educational projects

Games & Puzzles

• Board and strategy games

• Brain teasers and logic games

• Wooden puzzles and travel games

Construction & Building Sets

• Brick and block sets

• Architectural and mechanical models

• Motor-skill development toys

All products are designed to encourage curiosity-driven learning and creative exploration.

Manufacturing, Quality & Reach

• Design & R&D: In-house product development

• Manufacturing: In-house and partner facilities

• Safety: Compliance with Indian and international toy safety standards

• Exports: Products shipped to the USA, Europe, Middle East, and Asia

• Distribution: Schools, gift shops, museums, specialty toy stores, and major e-commerce platforms

Founder & Leadership

Toykraft was founded by Sanjay Shah, whose vision established the brand as a pioneer of educational toys in India. The company operates under Pegasus Toy-kraft Private Limited, continuing to expand its learning-through-play mission globally.

Target Audience

• Children (ages 3–14+)

• Parents & caregivers

• Schools & educators

• Gift buyers and hobbyists

Online & Retail Presence

• Website (D2C): https://www.toy-kraft.com/

• Marketplaces: Amazon, Flipkart, FirstCry, Hamleys

• Content: Active on Instagram and YouTube with demos and explainers

Business Details & Contact Information

• Brand Name: Toykraftt (Toykraft)

• Founded: 1991

• Category: Educational Toys, DIY Kits, Games

• Headquarters: Mumbai, Maharashtra, India

• Address: Plot # 60, Renaissance Industrial Smart City,Taluka Bhiwandi, District Thane -,Kalyan Padgha State Highway 222, Village Vashere, Bhiwandi, Thane, Maharashtra 421302

📞 Phone: +91 75069 09777
✉️ Email: marketing@toy-kraft.com
🌐 Website: https://www.toy-kraft.com/
📸 Instagram: instagram.com/toykraftt
▶️ YouTube: youtube.com/@toykraftt