Toykraft
Creative, Sustainable Toys Where Play Meets Learning
Toykraft is a Mumbai-based educational toy and activity brand known for designing and manufacturing STEM toys, DIY kits, puzzles, and board games that inspire curiosity, creativity, and family bonding. With a legacy spanning over three decades, Toykraft champions hands-on, screen-free learning—helping children learn by doing.
About the Brand
Founded in 1991, Toykraft was created with a simple but powerful belief: play is the best form of learning. Long before STEM became mainstream, the brand pioneered activity-based learning in India—building products that develop logic, problem-solving, motor skills, and creativity.
Toykraft operates with strong in-house design and R&D, ensuring products are age-appropriate, skill-focused, and safety-compliant. Today, the brand serves families, schools, educators, hobby stores, and institutions across India and international markets.
Products & Categories
Toykraft offers a structured portfolio across learning and play:
Educational & STEM Toys
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Science experiment kits
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Engineering & construction sets
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Math, logic, and mechanical kits
Arts, Crafts & DIY
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Painting, sand & sequin art, glass painting
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Clay modelling, origami, jewellery-making kits
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DIY educational projects
Games & Puzzles
Construction & Building Sets
All products are designed to encourage curiosity-driven learning and creative exploration.
Manufacturing, Quality & Reach
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Design & R&D: In-house product development
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Manufacturing: In-house and partner facilities
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Safety: Compliance with Indian and international toy safety standards
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Exports: Products shipped to the USA, Europe, Middle East, and Asia
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Distribution: Schools, gift shops, museums, specialty toy stores, and major e-commerce platforms
Founder & Leadership
Toykraft was founded by Sanjay Shah, whose vision established the brand as a pioneer of educational toys in India. The company operates under Pegasus Toy-kraft Private Limited, continuing to expand its learning-through-play mission globally.
Target Audience
Online & Retail Presence
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Website (D2C): https://www.toy-kraft.com/
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Marketplaces: Amazon, Flipkart, FirstCry, Hamleys
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Content: Active on Instagram and YouTube with demos and explainers
Business Details & Contact Information
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Brand Name: Toykraftt (Toykraft)
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Founded: 1991
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Category: Educational Toys, DIY Kits, Games
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Headquarters: Mumbai, Maharashtra, India
- Address: Plot # 60, Renaissance Industrial Smart City,Taluka Bhiwandi, District Thane -,Kalyan Padgha State Highway 222, Village Vashere, Bhiwandi, Thane, Maharashtra 421302
📞 Phone: +91 75069 09777
✉️ Email: marketing@toy-kraft.com
🌐 Website: https://www.toy-kraft.com/
📸 Instagram: instagram.com/toykraftt
▶️ YouTube: youtube.com/@toykraftt
