Limelight
Affordable Fashion Retail Redefining Everyday Style in Pakistan
Limelight is one of Pakistan’s leading fashion retail brands, known for delivering trend-driven, accessible apparel and accessories through a fast-moving, omnichannel retail model. Headquartered in Lahore, Pakistan, the brand has established a strong nationwide presence with 85+ stores and a robust online platform serving customers both locally and internationally.
About the Brand
Founded in 2010, Limelight operates under Maypole (Private) Limited and was co-founded by Wahaaj Tariq and Amna Wahaaj. Built with a vision to make contemporary fashion widely accessible, Limelight blends Eastern and Western aesthetics to cater to everyday, festive, and seasonal wardrobes.
The brand manages its design, manufacturing, retail, and logistics operations in-house, enabling frequent new drops and consistent pricing across its collections. Over the years, Limelight has become a household name for value-for-money lawn collections, prêt wear, and everyday essentials, appealing to a mass-to-mid-market audience.
Product Categories
Limelight offers a broad and frequently refreshed range across apparel and accessories:
Women’s Apparel
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Unstitched Fabrics: Lawn, cotton, chiffon, khaddar, silk (seasonal edits)
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Ready-to-Wear (Prêt): Kurtas, 2-piece & 3-piece suits
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Western Wear: Tops, shirts, trousers, co-ords
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Formals & Festive Wear: Embellished styles for Eid and celebrations
Accessories
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Dupattas & shawls
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Scarves
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Fashion jewellery
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Handbags & belts
Additional Categories
Retail & Market Presence
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Pakistan: Extensive footprint with flagship and mall-based stores across major cities including Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, and Multan
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International: Global online shipping via official e-commerce
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Omnichannel Model: Physical retail + high-traffic online store
Limelight is particularly known for its strong seasonal launches, especially lawn collections that resonate with a wide customer base.
Brand Positioning & Values
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Affordable Fashion: Trend-led designs at accessible prices
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Fast Fashion Cycle: Frequent launches and seasonal edits
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Wide Appeal: Everyday wear to festive looks under one brand
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Operational Scale: Integrated design-to-retail ecosystem
Reputation & Customer Perception
Limelight enjoys strong brand recognition across Pakistan for variety, availability, and consistent pricing. Customer feedback often highlights the breadth of styles and value proposition, with occasional mixed reviews on fit or stitching—typical for high-volume fashion retailers.
Business Details & Contact Information
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Brand Name: Limelight
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Parent Company: Maypole (Private) Limited
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Founded: 2010
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Category: Fashion & Apparel Retail
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Headquarters: Lahore, Punjab, Pakistan
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Stores: 85+ nationwide
📞 Customer Support: +92 42 111 300 800
✉️ Email: online@limelight.pk
🌐 Website: https://www.limelight.pk
