The Jewels by S
SHINE ✨ SPARKLE ✨ SATISFY
About the Brand
The Jewels by S is a Ludhiana-based fashion jewellery boutique specialising in high-quality imitation jewellery crafted for women who appreciate luxury, individuality, and refined design. Known for its carefully curated collections, the brand blends traditional Indian aesthetics with contemporary styling—making every piece a statement of personal expression.
Built on the belief that jewellery should reflect one’s unique style, The Jewels by S offers designs that elevate everyday looks and add grandeur to festive and special occasions alike.
Product Offerings & Specialisations
The Jewels by S presents a wide-ranging portfolio of fashion and imitation jewellery, including:
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Statement Earrings – jhumkas, chandbalis, drops and studs
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Necklaces & Sets – classic Indian and modern silhouettes
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Polki & Kundan Styles – Polki Kundan, Bikaneri Kundan, Jadau, Rajwadi designs
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Temple & Heritage Jewellery – Kemp, Tanjore-inspired pieces
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Anti-Tarnish & Occasion Wear Jewellery – designed for durability and elegance
The collections are curated to suit daily wear, festive celebrations, weddings, and party occasions, offering luxury appeal without the weight of fine jewellery.
Design Philosophy
At the heart of The Jewels by S is a strong design ethos—celebrating confidence, elegance, and individuality. Each piece is selected or crafted to help customers shine effortlessly, whether they prefer minimal charm or bold traditional statements.
The boutique is also appreciated for its personalised service, ensuring customers find jewellery that complements their outfit, occasion, and personality.
Store Location & Contact Details
📍 Store Address:
Shop No. 424, Near Greenland Convent School,
Sandhu Nagar, Civil Lines,
Ludhiana – 141001, Punjab, India
📞 Phone: +91 70090 20966
✉️ Email: thejewelsbys@gmail.com
🕒 Store Timings:
Daily, approximately 9:00 AM – 6:00 PM
Online Presence
Through social platforms, the brand regularly showcases new arrivals, styling inspiration, and curated jewellery edits.
Ownership & Leadership
The Jewels by S is owned and led by Mrs. Shikha Sandhu, the creative force behind the brand. Known for her keen eye for detail and customer-centric approach, she has positioned the boutique as a trusted jewellery destination in Ludhiana, especially within the Civil Lines and Sandhu Nagar areas.
Customer Reputation
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⭐ Highly Rated Locally (4.7–5.0/5 across platforms)
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Praised for design variety, premium finish, and courteous service
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Recognised as a go-to showroom for fashion and imitation jewellery in Ludhiana
Business Snapshot
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Category: Fashion & Imitation Jewellery
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Location: Ludhiana, Punjab
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USP: Curated luxury-look jewellery with personalised service
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Ideal For: Everyday elegance, festive wear, weddings, and gifting
In Essence
The Jewels by S is where style meets sophistication—offering beautifully curated imitation jewellery that lets every woman shine, sparkle, and feel satisfied. With its strong design sensibility, trusted quality, and warm customer experience, the brand continues to be a favourite among jewellery lovers in Ludhiana.
