Phuljhadi
India's-First Artificial Jewellery Brand for Trend-Loving Women
Phuljhadi is a New Delhi–based women-owned artificial jewellery brand known for its vibrant, trend-driven collections that blend traditional Indian aesthetics with contemporary fashion. Operating as an internet-first D2C brand, Phuljhadi focuses on offering statement jewellery at accessible prices, making festive and everyday styling effortless.
Founded in 2018 by Prachi Khanduja, the brand draws its name from the Hindi word “Phuljhadi” (sparkler), symbolising brightness, celebration, and joyful self-expression.
About the Brand
Phuljhadi was born out of the idea of self-love and celebration of womanhood. The brand believes jewellery should be expressive, joyful, and inclusive—designed not just for occasions, but for everyday confidence.
Handcrafted by skilled Indian artisans, each piece reflects:
The brand positions its customers as family, not just buyers—emphasising emotional connection, customisation, and personalised service.
Product Categories
Artificial & Imitation Jewellery
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Kundan jewellery
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American Diamond (AD) sets
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Oxidised & German silver jewellery
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Polki & Temple jewellery
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Meenakari & Victorian-inspired designs
Jewellery Types
Fashion Accessories
✨ Customisation Available:
Phuljhadi offers colour and pattern customisation for select jewellery pieces, making them ideal for gifting and special occasions.
Founder
Founder: Prachi Khanduja
A woman entrepreneur with a passion for design and craftsmanship, Prachi founded Phuljhadi with a vision to make stylish jewellery accessible, expressive, and emotionally resonant for women across age groups.
Business Details
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Brand Name: Phuljhadi
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Founded: 2018
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Business Model: Direct-to-Consumer (D2C)
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Industry: Luxury Goods & Imitation Jewellery
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Company Size: 2–10 employees
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Funding Status: Privately owned, unfunded
Office / Studio Address
📍 Phuljhadi
113-A, Third Floor,
Village Shahpur Jat,
New Delhi – 110049, India
Shipping & Operations
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Shipping:
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Delivery Timelines:
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Delhi NCR: ~2 working days
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Rest of India: 5–7 working days
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International: 7–10 working days
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Payment Options:
Return Policy:
Exchange requests must be raised within 24 hours of delivery. Handmade, sale, and international orders are generally non-returnable (as per brand policy).
Contact Information
📞 Phone / WhatsApp: +91 80770 21530
📧 Email: support@phuljhadi.com
🌐 Website: https://phuljhadi.com
⏰ Availability: Online store open 24×7
Brand Positioning
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Affordable statement jewellery
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Trend-driven yet culturally rooted designs
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Strong Instagram-led community (400K+ followers)
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Handcrafted by Indian artisans
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Customisation for personal gifting
Business Snapshot
| Aspect |
Details |
| Brand Name |
Phuljhadi |
| Founder |
Prachi Khanduja |
| Founded |
2018 |
| Location |
Shahpur Jat, New Delhi |
| Category |
Artificial & Fashion Jewellery |
| Business Model |
Online D2C |
| Products |
Kundan, AD, oxidised, accessories |
| Shipping |
India & Worldwide |
