The Tassle Life
Handcrafted • Personalized • Story-Driven Décor & Lifestyle Creations
About the Brand
The Tassle Life is a Mumbai-based lifestyle and home décor brand that specialises in handcrafted, personalised creations designed to celebrate memories, milestones, and everyday warmth.
Blending traditional Indian craftsmanship with modern design sensibilities, the brand creates décor pieces that are not just decorative, but deeply personal keepsakes.
From embroidered wall hangings and custom name plates to festive décor and kids’ room accents, every product is thoughtfully designed to help people express their individuality through their spaces.
What The Tassle Life Creates
🧵 Handcrafted Home Décor
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Embroidered wall hangings
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Custom name plates & name hoops
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Dreamcatchers and felt décor
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MDF-based personalised art pieces
🌸 Kids’ & Nursery Décor
🎉 Festive & Occasion Décor
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Diwali, Rakhi & festive decorations
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Birthday & anniversary décor
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Celebration-themed personalised pieces
👡 Lifestyle Accessories (Select Lines)
Each piece is crafted using premium felt, durable MDF, fine embroidery threads, and traditional techniques, ensuring longevity, charm, and attention to detail.
Design Philosophy
At The Tassle Life, design begins with storytelling.
The brand believes that homes should reflect the people who live in them — their journeys, celebrations, and emotions.
Key principles include:
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Personalisation with names, dates, photos & messages
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Small-batch, handcrafted production
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A balance of heritage-inspired motifs and contemporary aesthetics
“Every stitch carries a memory, and every piece tells a story.”
Founders & Leadership
👩🎨 Nishma Singhal – Founder & Designer
Nishma leads the creative vision of The Tassle Life, drawing inspiration from India’s cultural heritage, colours, textures, and traditional prints. Her work focuses on transforming craft into meaningful, modern décor.
👨💼 Karan Agrawal – Co-Founder & Operations
Karan oversees business operations and strategy. An MBA graduate from FMS Delhi, he brings structure, scalability, and operational strength to the brand’s handcrafted foundation.
Customer Experience & Customisation
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✨ Fully personalised products
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🧵 Handmade with care and quality materials
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🏠 Ideal for gifting, home décor & celebrations
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💬 Direct customer support for custom orders
The Tassle Life caters to customers looking for unique, thoughtful, and emotionally resonant décor, rather than mass-produced items.
Business Information
📍 Studio / Office Address
1023, 1st Floor, Heera Panna Mall,
Powai, Mumbai – 400076, Maharashtra, India
📞 Phone / WhatsApp: +91 91672 86642
✉️ Email: info@thetasslelife.com
🌐 Website: www.thetasslelife.com
Business Type: Retail & E-commerce
Category: Handcrafted Home Décor & Lifestyle Products
Location: Mumbai, Maharashtra, India
Conclusion
The Tassle Life stands for meaningful craftsmanship in a fast-moving world.
By focusing on personalisation, handwork, and emotional value, the brand has carved a niche for customers who want their décor to feel warm, intentional, and uniquely theirs.
