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Home Edition

Luxury Home Décor for Modern Living

Home Edition is an Indian luxury home décor brand offering a curated collection of premium décor accents and lifestyle pieces for contemporary homes. Founded in 2020, the brand operates as a design-led D2C label through its e-commerce platform shophomeedition.com, complemented by select physical retail stores in major Indian cities.

Home Edition is built around the idea of “liveable luxury”—products that are refined, globally inspired, and designed to elevate everyday living spaces.

About the Brand

Home Edition blends international design sensibilities with Indian craftsmanship to create décor that feels modern, tasteful, and timeless. The brand focuses on curated collections rather than mass assortment, making it a destination for customers who value aesthetic harmony, quality, and detail.

The brand caters to urban homeowners, interior enthusiasts, and gifting buyers seeking premium yet practical décor solutions.

Products & Collections

🏠 Core Product Categories

• Home Décor & Accents

  • Designer cushion covers

  • Decorative trays & platters

  • Sculptures & artefacts

  • Crystal & glass décor

• Tabletop & Styling

  • Coffee table books

  • Vases & bowls

  • Centerpieces

• Luxury Accessories

  • Statement décor objects

  • Curated gifting pieces

🎨 Design Identity

• Contemporary & modern aesthetics

• Neutral, earthy, and elegant palettes

• Globally inspired silhouettes

• Designed for apartments & modern Indian homes

Business Model & Availability

• Business Type: D2C (Direct-to-Consumer) luxury décor brand

• Primary Channel: Official e-commerce website

• Shipping: Across India and UAE

• Returns: Online purchases cannot be returned/exchanged at physical stores

• Pricing: Mid-range to premium (website and in-store pricing may vary)

Physical Store Locations

Mumbai (Flagship Store)
📍 Shop No. 19, Laxmi Plaza,
Laxmi Industrial Estate, Suresh Nagar,
Andheri West, Mumbai – 400053
🕒 11:00 AM – 8:00 PM (Daily)
📞 +91 85913 08099

Other Retail Presence

• New Delhi – Ghitorni

• Pune – Kalyani Nagar

• Hyderabad – Banjara Hills

Founder & Leadership

Founder & Owner: Radhika Dhawan

• Alumna of Warwick Business School (UK)

• Economics graduate, University of Delhi

• Also served as Marketing Director at Woodage Furniture

She founded Home Edition with a vision to redefine luxury home décor in India by making high-design décor accessible and liveable.

Digital Presence & Contact

🌐 Website: https://www.shophomeedition.com
📧 Email: hello@shophomeedition.com
📞 WhatsApp / Support: +91 88823 27435

Brand Positioning

• Category: Luxury Home Décor

• Segment: Mid-range to premium

• USP:

  • Curated luxury décor collections

  • Global design influence

  • Strong online-first experience

  • Select physical retail presence

Home Edition is often positioned alongside brands like Nicobar Home, Good Earth (entry décor), West Elm (decor segment), while maintaining its own curated, design-focused identity.

Complete Business Snapshot