Mulmul
An Indian Fashion Label Built on Comfort, Craft & Happiness
Mulmul is a homegrown Indian fashion brand that celebrates the joy of dressing through soft, natural fabrics, timeless design, and thoughtful craftsmanship. Inspired by the delicate muslin fabric from which it takes its name, Mulmul creates clothing that feels effortless, elegant, and emotionally uplifting—designed to be worn not just on occasions, but every day.
About the Brand
Founded in 2018, Mulmul began with a simple yet powerful idea: to spread happiness, one outfit at a time. Rooted in a long-standing family textile legacy, the brand brings together generations of fabric expertise with contemporary silhouettes that resonate with the modern Indian woman.
Mulmul is known for making Indian ethnic wear mainstream for daily life, blending heritage textiles with clean, modern aesthetics. Every collection reflects a balance of comfort, quality, and understated luxury—crafted using premium natural fabrics and produced with a strong focus on sustainability and in-house quality control.
Over the years, Mulmul has evolved from an online-first label into a well-loved retail brand with a strong physical presence across Delhi-NCR and other major Indian cities, while continuing to serve customers globally.
Product Categories
Mulmul offers a diverse yet cohesive range of women’s apparel, including:
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Kurtas & Kurta Sets – everyday and occasion-ready styles
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Sarees – lightweight, elegant drapes
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Lehengas & Wedding Wear – festive and bridal collections
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Dresses & Co-ords – contemporary ethnic and fusion wear
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Dupattas & Accessories
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Mulmul Studio – western silhouettes
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Kidswear & Jewellery (select collections)
The brand is especially recognized for its use of mulmul muslin, Supima cotton, organza, silk, velvet, and premium natural blends, often paired with delicate embroidery and in-house lacework.
Craftsmanship & Sustainability
Mulmul’s design and production philosophy is deeply rooted in responsible fashion:
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Use of natural, plant-based fabrics
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In-house embroidery and fabric development
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Limited-edition designs to avoid mass duplication
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Minimal plastic usage in packaging
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Ethical production supporting karigars, tailors, and artisans
Each garment is designed to be long-lasting, breathable, and seasonless, making it a wardrobe staple rather than a trend-led purchase.
Leadership & Creative Direction
Mulmul is led by Harsh Hari Modi, CEO and Founder, with deep roots in the textile industry. The brand benefits from the legacy of KK Modi, whose family-run textile manufacturing background laid the foundation for Mulmul’s quality-first approach.
Creative direction is driven by Saumya Modi and Bhavini Modi, who curate Mulmul’s distinctive aesthetic—modern, feminine, and rooted in Indian textile heritage.
Retail Presence
Mulmul operates multiple premium stores across Delhi & NCR, including:
The brand is also available online and through select luxury fashion platforms, serving customers across India and internationally.
Business Overview
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Brand Name: Mulmul
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Legal Entity: Mulmul Private Limited
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Founded: 2018 (incorporated in 2022)
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Category: Women’s Ethnic & Contemporary Fashion
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Headquarters: New Delhi, India
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Employees: 51–200
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Business Model: D2C, Retail & Online
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Markets Served: India & International
Contact Information
📍 Flagship Store Address:
D-388, Ground Floor, 100 Feet Road,
Chhatarpur, New Delhi – 110074, India
📞 Phone / WhatsApp: +91 98102 20059
✉️ Email: orders@shopmulmul.com
🌐 Website: https://www.shopmulmul.com
